HOW IT WORKS

Sometimes the best ideas are very simple: many brands already give back to the nonprofit sector but since it's the consumers making the brand purchases, why not ask them where they would like those donations to go?

HERE'S HOW IT WORKS :

YOU PURCHASE A BRANDED PRODUCT OR SERVICE,
in a retail store or online and our brand partners commit to sharing a portion of their proceeds with those who need it most.

YOU CAN CHOOSE TO SUPPORT THE PROJECT THAT YOU CARE ABOUT MOST, from a wide variety of nonprofit projects – in different geographic sites and focus areas.

WE'RE CONNECTING THE DOTS BETWEEN FOR-PROFIT BRANDS,
consumer purchases and nonprofit projects, and making sure that 100% of your donations go directly to those who need it most.

To be more involved, you can also become a member and receive regular updates – for free, of course. Your commitment is what we value most.

Act in kind distributes funds from your for-profit brand purchases to non-profit projects throughout the world.
When you shop, you decide where the donations go.